2012 Hogy® Overview

by Mike Hogan
Owner, Hogy Lures

Company Owner: Michael Hogan

Thank you for being part of Hogy in 2012. I truly hope 2012 had more blessings than challenges for you with many big fish and smiles. It was a big year for Hogy. Even though we’re a relatively small company, we pushed hard and launched new products throughout the year including two new product lines but more importantly, we witnessed some serious catches. We even had a chance to catch a few fish ourselves…

January:  In the previous year, I moved my family twice and our warehouse once. Needless to say, there were a lot of boxes in play. So much so, we launched our biggest year-end clearance sale since we started the company. It was crazy. But not as crazy as our business partner from Germany who kicked of 2012 with cod he caught on a 10” Jiggn’ Hogy he caught from a KAYAK (!) off the coast of Norway while on a fishing vacation with his sales team. WOW. Here’s a video of their antics…

February: The month started in high gear with fishing reports from Australia of barramundi and South Carolina of offshore bull reds. The cool – not cold – water of the Northeast turned on with some great cod fishing action. We got a great write up by Pete Barrett of the Fisherman magazine about drop-shotting.

March: We launched our now very popular Hogy sand eels in the On The Water magazine booth at the Rhode Island Saltwater Anglers show and they were an instant hit. But what makes me smile the most was a video shared with me by top guide Bernie Keefe of him slamming huge lake trout through the ice on the 10” Jiggn’ Hogy on a 1oz jig head. Amazing!

April: Standard Issue Tackle joined Hogy in April, which was launched with its very own 20-page catalog. As a side note, Eric “Slappy” Harrison blew our minds with this post about six keeper-size stripers caught on Hogys in Boston Harbor. Then William Gorski sent in reports of Hogy sand eels slamming the stripers on Cape Cod.  It sure seemed like we were off to a helluva striper season.

May: May kicked off with a trip with Hogy elite guide Jamie Boyle.  Sand eels, jigs and floating Hogys killed it. Tarpon in the Keys, cobia in Georgia, tuna off the Outer Banks and stripers in the Northeast! Slappy came in second overall in the Jamaica Bay kayak tourney fishing Hogy products exclusively. And a Hobie kayak fishing television show was filmed in the process. Nice work!

June: June was a big month for video. We filmed lots of rigging instructions about rigging and fishing with the new floating Hogy. The July issue of Saltwater Sportsman landed with a great review of the Hogy sand eel. The Chili Pepper Stinger hit the market, much to the detriment of tuna everywhere.

July:  Hammered jigs were the name of the game for stripers down deep – unless you are Captain Terry Nugent who slammed the big stripers on the new Barbarian swim bait hooks. He fished the new floating Hogys with the unweighted hook and the original Hogys with our weighted hook. The green Chili Pepper was the hot item on outer Cape Cod. Tuna season kicked into gear. Alaskan King Salmon were eating the 6inch Skinny on the troll. Also – here’s a giant snapper caught on a Hogy in New Zealand.  My daughter Emma was born two weeks ahead of schedule on 7/31/2012, which delayed the launch of our new Perfect Tube until August.

August: Emma brought good fortune to Hogy/Standard Issue Tackle. The SI Perfect Tube launch was another home run. We sold out in the first week, built more, but then we filmed a TV show with On The Water. We posted extra video from the shoot online and sold out AGAIN. Meanwhile, stripers everywhere lived in fear. OTW’s review is here.

September: Apparently we didn’t make a strong enough 1/2oz jig for Slappy, who was on a major tear with monster stripers so we made one with our 10/0 Barbarian hook and a ¾oz and 1oz model too while we were at it. Meanwhile, Captain Jaime Boyle blew us away with some amazing white marlin fishing reports with the 10-inch Original in Smokey Minnow, a color we discontinued for 2012. He begged to keep in on the roster. We did.

October: October was the peak of one of the best albie seasons I can remember. As always, the 7-inch Original in amber was the albie rock star. However, on a shoot with Chris Aubut of Aubut rods, we fooled finicky albies with unweighted 4 and 6-inch Hogy sand eels.


Our thoughts and prayers went out to the folks affected by Sandy – hopefully 2013 will bring a return to better times and tighter lines to NY and NJ.


November: November started off with a conversation with a commercial swordfish captain who was using our 18-inch Hogy Originals for big day-time sword fish on the deep drop off Florida. Wow! He said the swords were filled with eels when they dressed out the fish. Meanwhile Slappy was jigging for cod from his kayak and Captain Ross said the action while jigging for grouper was off the charts in SW Florida. Anglers reported even more outstanding results with Hogy sand eels on daisy chains for stripers and tuna.

December: It wouldn’t be December if we didn’t get a crazy kayak post from Slappy. In 2012 he caught a striper on a Hogy soft plastic every month of the year. Amazing.  Hobie Fishing Team Member Marty Mood was catching bull redfish, at night along Pensacola’s 3 mile bridge. Christmas was extra fun this year with clothes for the smallest Hogy fans and has been the case for the past few years, Hogy Kits were the most popular gifts. So popular in fact I think we’ll keep them around for a little while longer. Now time to start cleaning house for 2013. STAY TUNED for BIG sales.

Best wishes for a healthy, happy and fish-filled New Year!

Captain Mike “Hogy” Hogan

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