How We Started

How We Started

Hogy Lure Company was founded by Capt. Mike Hogan who designed each product in the field. Capt. Mike has fished all over the country and has developed products and techniques along the way, all with big fish in mind.

We started in 2004 when I left my office job in Boston and moved back to Cape Cod in order to get closer to fishing. I began running inshore and offshore charters again, focusing on trophy class fishing. I don’t use live or dead bait, so I found myself needing baits for very specific situations to compete with live bait anglers.  As a result, I saw a demand for large-style soft baits that mimicked the larger larger baits I was trying to imitate.  I spent many months working on the special blend of soft plastic and finally came up with the current plastic blend that we use today. I immediately saw how effective large soft baits were both inshore and off-shore. I never intended to bring the new lures to market, I used them on my charters and gave them to my friends who referred to them as “Hogys”

My first experience selling Hogy Lures was at a sportsman show in Massachusetts. I remember the mountain of softbaits I had on the table I set up. I didn’t even have packaging. Much to my great pleasure, I sold out by early afternoon the first day. The same thing happened at the following show in Rhode Island. It was then I knew I was on to something.

In 2005 we incorporated and later filed for a patent that we finally received in 2009. Since that first day, we have sold Hogy lures  to anglers in 22 different countries and sales continuing to grow. Even though we are much bigger now than just a  “guide with a table” we still hand-pour our soft baits with top grade plastic and our commitment to quality is as important to us as it was on day one.

Thank you for listening to my story.
Sincerely, Capt. Mike



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