From a 2009 Survey on favorite Hogy Memory:
The Hogy Squidbert!
“I have had very good success utilizing the “squidbert” hogy lure during the spring squid on the Southside cape. I even had my wife get involved in the creation of the squidbert lures. She was amazed at how life-like the lures looked in and out of the water with the modifications.
It was pretty cool working with my wife to cut the tentacles, add the rattles, and sharpie marker eyes – she was very pleased with her “arts and crafts” project! The look of pride and satisfaction on her face when she caught a nice bass on her “hand-made” lure was priceless! It was one of the highlights of my fishing season! =)”