We take a tactical approach to product design. We believe that it is impossible to have just one lure that “does it all” and be the best available option in any fishing situation. So rather than design just one lure that fits every situation, we have designed a number of soft-bait series that when paired with the proper rigging will put you in top position to score in any fishing situation.
Our softbaits are maid with a soy-bean based plastic that is hand poured. We don’t believe in stretching our plastic with fillers or using a lot of heat stabilizers.
Simply put, we make products for big fish. Our rigging components are designed to get the job done.
The End Result?
Softbaits that have incredible action but are tough too.