
NEW FRANKEN POPPERS
The Hogy Franken Popper is the first crowd-sourced lure in the saltwater game, designed from the input of 757 hardcore anglers who each helped shape its body, balance, and function.
- Hybrid head: Throws classic loud chugs to call fish up.
- Walk-the-dog: Transitions smoothly into a side-to-side cadence when worked with twitches, making it effective in calm or pressured conditions.
- V-belly track: Keeps the plug stable in current seams and surf, making both chugging and walking retrieves clean and controlled.
Hogy Charter Grade
Protail Swimbaits
The Hogy Protail Paddle is a simple yet robust paddle tail lure designed to tackle large predatory fish such as tarpon and tuna. Built with resilience and performance in mind, this lure is perfect for anglers seeking to land formidable species.
Hogy Charter Grade
New & Limited
We're constantly introducing new products. Here's our newest gear you don't want to miss! Casting, Jigging, and Trolling. We've got you covered!
Valentine's Day
Exclusive Deals
Hogy Charter Grade
Plug Collection
Our plugs are “charter-grade”- built to be fished right out of the package like our pro-staff would. We know because we asked them! Hogy Charter Grade Plugs are simple and fishy.
Hogy System
Tactical Rods
Our goal for Hogy Saltwater Fishing Rods is to offer no-frills, high-quality, multi-use charter-grade fishing rods designed to withstand the rigors of trophy-grade saltwater species.
Hogy System Storage
Mesh Storage System
We love tackle storage systems at Hogy. Over the years we have moved away from traditional tackle boxes and toward roll-up tackle bags. There are no broken hinges, spilled boxes and they are easy to store and clean out. Our tackle bags are designed with ergonomics in mind. Each tackle bag is self-closing and comes in multiple colors for coded tackle storage.
From The Field
How-To Video Library
Our extensive how-to video library covers in-depth tips and techniques for over 20 different species from Striped Bass to Tarpon and everything in between.

Swinging Swimbaits for Beach Snook
One of the most productive angling techniques for fishing in heavy current is to cast your lure up-current, allowing it to sink close to the bottom, while closely tending the slack line as the lure sweeps near the bottom

Bluefin Tuna Slow Jigging Swimbaits
Join Capt. Mike on a midsummer bluefin tuna mission in The Gully, south of Martha’s Vineyard. This trip focused on targeting 40–60lb tuna feeding on suspended sand eels with a light tackle jigging approach

Squinnow + Biki Teaser Groundfish System
Join me on the water for a quick tutorial on how to target Black sea bass. In this video, I break down exactly when to use a Groundfish Biki Jig vs. the Hogy Squinnow Jig, and show you how I fish each for maximum effectiveness.
Reviews From The Field
See the latest product reviews and photos from Hogy Customers!










































































































