NEW FRANKEN POPPERS

The Hogy Franken Popper is the first crowd-sourced lure in the saltwater game, designed from the input of 757 hardcore anglers who each helped shape its body, balance, and function.

  • Hybrid head: Throws classic loud chugs to call fish up.
  • Walk-the-dog: Transitions smoothly into a side-to-side cadence when worked with twitches, making it effective in calm or pressured conditions.
  • V-belly track: Keeps the plug stable in current seams and surf, making both chugging and walking retrieves clean and controlled.

Hogy Charter Grade

New & Limited

We're constantly introducing new products. Here's our newest gear you don't want to miss! Casting, Jigging, and Trolling. We've got you covered!

Hogy Charter Grade

Plug Collection

Our plugs are “charter-grade”- built to be fished right out of the package like our pro-staff would. We know because we asked them! Hogy Charter Grade Plugs are simple and fishy.

Hogy System

Tactical Rods

Our goal for Hogy Saltwater Fishing Rods is to offer no-frills, high-quality, multi-use charter-grade fishing rods designed to withstand the rigors of trophy-grade saltwater species.

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SYSTEM STORAGE

"Organize. Protect. Simplify."

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Hogy System Storage

Mesh Storage System

We love tackle storage systems at Hogy. Over the years we have moved away from traditional tackle boxes and toward roll-up tackle bags. There are no broken hinges, spilled boxes and they are easy to store and clean out. Our tackle bags are designed with ergonomics in mind. Each tackle bag is self-closing and comes in multiple colors for coded tackle storage.

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From The Field

How-To Video Library

Our extensive how-to video library covers in-depth tips and techniques for over 20 different species from Striped Bass to Tarpon and everything in between.

Swinging Swimbaits for Beach Snook

One of the most productive angling techniques for fishing in heavy current is to cast your lure up-current, allowing it to sink close to the bottom, while closely tending the slack line as the lure sweeps near the bottom

Bluefin Tuna Slow Jigging Swimbaits

Join Capt. Mike on a midsummer bluefin tuna mission in The Gully, south of Martha’s Vineyard. This trip focused on targeting 40–60lb tuna feeding on suspended sand eels with a light tackle jigging approach

Best Seabass Jig Lure Hogy Squinnow Jig

Squinnow + Biki Teaser Groundfish System

Join me on the water for a quick tutorial on how to target Black sea bass. In this video, I break down exactly when to use a Groundfish Biki Jig vs. the Hogy Squinnow Jig, and show you how I fish each for maximum effectiveness.

Reviews From The Field

See the latest product reviews and photos from Hogy Customers!