Wide-shouldered and shallow swimming. This fatty slow-rolls across boulders like a lost baitfish, big and juicy in the strikezone. Checkout the OG Swimmer overview with Capt. Mike Hogan
Watch Video
"Big Profile. Long Casts. Deadly in the Rocks.”

The Hogy OG Swimmer Plug:
The Hogy OG Swimmer is a shallow running subsurface plug built as a modern nod to the fat-bodied Finnish-style swimmers of the 1970s and 80s. The OG Swimmer returns to the wide-shouldered design that imitates true big bait.
Where and When to Use
- Low Light or Overcast Skies : Bass feeding tight to structure → The OG Swimmer holds high in the column, staying visible and steady over shallow rocks.
- Calm to Moderate Seas : Fish inspecting large forage near surface → Subtle slow-roll wobble imitates injured bait without blowing out.
- Spring and Fall Bait Runs: Big forage pushing inshore → Wide-bodied swimmer matches herring, pogies, and mackerel staging near structure.
Retrieves:
Slow Roll Retrieve: Fish holding near shallow boulder fields, reef edges, or contour seams, often during low light, overcast, or when larger forage is present.
Retrieve Motion: Slow, steady turn of the reel handle that allows the plug to roll side to side with minimal extra rod input.
Reel Speed: Slow to moderate. Just enough to keep the lure swimming and wobbling, letting it hang in the strike zone as long as possible.
OG Swimming Plugs:
At 5 inches (1.5oz) and 7 inches (1.75oz), the OG Swimmer covers two proven profiles. Both cast long, letting anglers reach the far side of a seam, contour edge, or rocky point. The slow-rolling action closely matches large forage species such as herring, pogies, mackerel, squid, and even juvenile tautog.
“I get and appreciate the function of a skinny “SP” styles wimming plug. They give you the flexibility to imitate sand eels and even eels. That said, when I am slow cranking a swimming plug in the rocks, I want a bigger profile because I am likely targeting bigger bass feeding on bigger baits." Capt. Mike Hogan
FAQ
Quick answers for most commonly asked questions about the OG Swimming Plug and fishing applications.
When should I use a Shallow Swimmer?
The OG Swimmer is best when predators are keyed on larger forage such as herring, pogies, mackerel, squid, or juvenile tautog. It shines in spring and fall bait runs when striped bass stage along rocky shorelines, boulder pockets, and reef faces. In southern waters, it is equally effective along estuary edges and inlet drop-offs where tarpon and snook ambush bait in the current.
Tell me about the Hook One rigging for this plug.
Like all of our plugs designed for high-percentage catch-and-release species such as striped bass, snook, and tarpon, Hogy “Hook One” rigging uses a single belly treble positioned slightly aft for improved hookups, paired with a rear bucktail flag for balance and swimming action. This rigging reduces release mortality from 9% to 2.9% while maintaining strong landing ratios on larger fish.
When should I use this lure over the SP-Style Swimmer?
Choose the OG Swimmer when you want a fat-bodied profile to match bigger forage. Unlike the skinny SP swimmer that excels for sand eels or slim bait, the OG’s wide shoulders and slow-roll action target larger predators feeding on bunker, mackerel, or squid. It holds steady over rocky structure and shoal crests where presence and visibility matter.
Are there ways to customize this lure?
Yes. The OG Swimmer is balanced for the Hook One system with a single belly hook and a rear bucktail flag. Some anglers, especially when targeting bluefish, will remove the belly treble and replace the flag with a single inline J-hook. Inline hooks are easy to rig and keep the lure balanced without extra hardware.
What is the best outfit for this lure?
The OG Swimmer pairs well with a 7' medium-heavy surf or inshore spinning rod matched with a 4000–6000 class reel. This setup provides enough backbone for long casts yet maintains control around rocky terrain. Capt. Mike fishes his on a 7' MH “daily driver” outfit for maximum versatility.
Can you walk me through the color options?
Als always, our color patters are intended to catch fish not fishermen!! The OG Swimmer is available in a focused set of proven forage-matching colors. Olive or translucent white are strong choices around pogies or herring, while amber shines in squid scenarios, especially in rips or
reef faces. Translucent black creates a strong silhouette in low light or turbid water. These options cover the most common forage and conditions encountered inshore.
Salty Cape System
When to Swim the Hogy OG Swimmer
Environmental Factors (E) | Weather | Light | Sea Conditions
Low Light or Overcast Skies → Bass feeding tight to structure → The OG Swimmer holds high in the column, staying visible and steady over shallow rocks.
Calm to Moderate Seas → Fish inspecting large forage near surface → Subtle slow-roll wobble imitates injured bait without blowing out.
Spring and Fall Bait Runs → Big forage pushing inshore → Wide-bodied swimmer matches herring, pogies, and mackerel staging near structure.
Observational Factors (O) | Bait Presence | Predator Behavior | Wildlife Signals
Large Forage in the Mix (pogy, squid, juvenile tog) → Striped bass and blues keying on big bait → Fat-bodied profile and rolling action trigger commitment.
Gulls Picking Over Boulder Fields → Subsurface bait schools hugging rocks → OG Swimmer runs shallow without snagging, covering ambush lanes.
Swirls and Shadow Follows in Clear Water → Reluctant fish not breaking surface → Slow-roll retrieve with pauses converts trailing fish.
Structure + Approach (S+A)
Boulder Fields and Rocky Shorelines → Ambush predators staging in cracks and eddies → Shallow track lets you fan cast lanes without snagging.
Reef Faces and Shoal Crests → Predators holding just below the turbulence → Plug maintains depth control while rolling through the strike zone.
Estuary Edges and Inlet Drop-Offs → Snook and tarpon lying in current seams → Controlled shallow swim matches larger baitfish in flowing water.
Techniques (Retrieve Styles)
Slow Roll Retrieve: Rod tip low, steady reel at slow to medium pace. Plug maintains a rolling wobble that mimics wounded forage.
Pause-and-Rise: Insert occasional pauses during retrieve, allowing lure to float slightly upward before resuming. Triggers followers in clear water.
Fan Casting Across Structure: Cast across boulder fields or rip edges, working slow and steady to cover water while keeping the lure above snags.
Current Swing: Position cross-current, let the plug swing naturally along a seam or drop-off, then tighten with a slow roll as it sweeps the strike zone.
TIPS & TECHNIQUE
OG SWIMMER PLUG

Catching Striped Bass in Boulder Fields
Plug Casting Rods
Built with a soft, yet sensitive blank, these rods resist accidental breakage due to high sticking but still offer high sensitivity to light bites on smaller presentations, plus they have plenty of backbone in the blank to apply added pressure for larger inshore species. Paired with an appropriately sized reel, these are a pleasure to fish for daily applications.
- Mod-Fast Action Black For Increased Sensitivity.
- Premium Grade Cork Grip
- Heavy Duty Locking Aluminum Reel Seat
- Premium Ceramic Guides
